Score on intent and engagement
Weight the signals that predict readiness — pricing visits, repeat clicks, key actions — into a live score per contact.
Use cases / Score leads and route them to the right play
Use caseScore leads and route them to the right play
A lead score is only useful if it triggers an action. Too often scoring lives in one tool and the follow-up in another, so high-intent leads sit unworked while reps guess who to call.
Scoring and routing together turn a number into an automatic next step — the right play for the right lead, every time.
How Zeluto does it
Route by threshold
Cross a threshold and the lead is routed automatically: a sales alert, a nurture journey, or a move into the pipeline.
Keep it on one platform
Because scoring, journeys, and pipeline share one data model, the handoff needs no exports or integrations to stay in sync.
What you can build
Pricing page + two campaign clicks → score jumps to 60 → alert the owner and create a pipeline deal. Marketing effort becomes sales action without a manual step.
Related: Lead scoring · RevOps & pipeline · What is RevOps