Intent & engagement signals
Combine behavioral signals and campaign engagement into a score that reflects real buying intent.
Features / Lead scoring software
FeatureLead scoring software
Know who to talk to next. Zeluto scores contacts on intent and engagement, then feeds those scores into segments, journeys, and pipeline routing.
Why it matters
Without scoring, teams treat every contact the same and waste time on the wrong ones. A good score turns a noisy list into a prioritized queue — and aligns marketing and sales on who matters now.
What you get
Alerts & routing
Trigger alerts and route high-scoring contacts into the right journey or deal automatically.
Feeds the whole funnel
Scores power dynamic segments and journeys and surface in RevOps, so marketing and sales work the same priorities.
Configurable rules
Tune the signals and weights that matter for your business, and adjust as you learn what actually converts.
Frequently asked questions
What is lead scoring?
Lead scoring ranks contacts by how likely they are to buy, combining fit (who they are) and intent (what they do), so your team focuses on the right people.
What signals should I score on?
Campaign engagement, repeat visits, high-intent actions, and recency — weighted so recent, high-intent behavior counts more than a stale click.
What do I do with the score?
Route high scorers into a journey, alert sales, or build a dynamic segment. In Zeluto the score feeds segments, journeys, and pipeline automatically.
Part of the all-in-one Zeluto platform — see pricing or read What is lead scoring?.