How to Improve Email Deliverability: A Practical Guide
2026-07-05
A practical guide to email deliverability: authentication (SPF, DKIM, DMARC), sending domains, list hygiene, and sender reputation — with a checklist.
Marketing operations, deliverability & RevOps — the Zeluto blog
Practical guides on email deliverability, lead scoring, marketing automation, and running marketing operations well.
What Is Lead Scoring? Models, Signals, and How to Start
2026-07-05
Lead scoring explained: what it is, the common models (demographic vs behavioral), the signals that matter, and how to start scoring leads without over-engineering.
Marketing Operations: What It Is and Why It Matters
2026-07-05
Marketing operations explained: what a marketing ops function does, the tool sprawl problem, and how a unified control plane turns insight into action.
What Is RevOps? A Practical Guide to Revenue Operations
2026-07-05
RevOps (revenue operations) explained: what it is, why it exists, how it differs from sales and marketing ops, and how to get started.
Marketing Attribution Models Explained: First-Touch, Last-Touch & Beyond
2026-07-05
A clear guide to marketing attribution models — first-touch, last-touch, linear, and multi-touch — and when to use each to measure what drives revenue.
SPF, DKIM, and DMARC Explained: Email Authentication for Deliverability
2026-07-05
What SPF, DKIM, and DMARC are, how they work together, and why you need all three to authenticate your email and stay out of the spam folder.
Email Marketing Metrics That Actually Matter
2026-07-05
The email marketing metrics worth tracking — deliverability, engagement, conversion, and revenue — and the vanity metrics to stop obsessing over.
Customer Journey Automation: From One-Off Sends to Lifecycle Marketing
2026-07-05
How to move from manual, one-off campaigns to automated customer journeys — the triggers, the stages, and the lifecycle programs every growing team should run.