Trigger on behavior, not a calendar
Start a nurture journey when a contact clicks a campaign, hits a score threshold, or matches a segment — so the timing follows real interest.
Use cases / Lead nurturing that turns interest into pipeline
Use caseLead nurturing that turns interest into pipeline
Most leads are not ready to buy the day they arrive. Without a system, they go cold in a spreadsheet while your team chases the few who happen to be ready now — and the rest quietly churn out of the funnel.
Lead nurturing fixes that with automated, relevant follow-up that keeps you top of mind until a lead is ready, then hands them to sales at the right moment.
How Zeluto does it
Score as they engage
Lead scoring tracks intent and engagement in the background, so a warming lead is flagged the moment they cross your threshold.
Hand off at the right time
When a lead is sales-ready, route them to a rep, alert, or pipeline stage automatically instead of hoping someone notices.
What you can build
Build it once: new contact → welcome → value content over two weeks → on a score of 50, alert sales and move to the pipeline. It runs every day without you touching it.
Related: Journeys & automation · Lead scoring · What is lead scoring