Behavior-triggered flows
Start journeys when a contact is created, engages with a campaign, hits a score threshold, or matches a segment.
Features / Customer journeys & marketing automation
FeatureCustomer journeys & marketing automation
Turn one-off sends into lifecycle programs. Trigger multi-step journeys from contact behavior, campaign engagement, and CRM changes — and let them run.
Why it matters
One-off campaigns are labor that never compounds. Journeys turn a good send into a repeatable program — onboarding, nurture, and re-engagement that run automatically while your team works on the next thing.
What you get
Multi-step orchestration
Chain emails, waits, branches, and actions across modules so nurture, onboarding, and re-engagement run without manual work.
Connected to your data
Journeys share the same contacts, segments, and scoring as the rest of Zeluto — no exports, no drift.
Lifecycle in one place
Because journeys, campaigns, and scoring live together, a contact’s whole lifecycle is visible and editable from a single platform.
Frequently asked questions
What is a customer journey in marketing?
A customer journey is an automated, multi-step program — welcome, nurture, onboarding, re-engagement — that runs based on what a contact does, instead of a one-off manual send.
What can trigger a journey?
Contact creation, campaign engagement, a lead-score threshold, a segment match, or a CRM event can all start a journey in Zeluto.
How is this different from a basic autoresponder?
Autoresponders send a fixed sequence. Journeys branch on behavior, wait, take actions across modules, and share the same data as your campaigns and scoring — so they adapt to each contact.
Part of the all-in-one Zeluto platform — see pricing or read What is marketing operations?.