Automation that scales
Move past basic autoresponders to multi-step journeys triggered by behavior, campaign engagement, score thresholds, and CRM events.
Zeluto vs Mailchimp
Mailchimp is a familiar, approachable email marketing tool — great for newsletters, basic automations, and getting started. But as teams grow, they tend to bump into its ceiling: automations stay fairly simple, there is no real lead scoring or pipeline, and deliverability is largely out of your hands on a shared platform.
Zeluto is built for the stage after that. It keeps campaign sending simple, then adds multi-step journeys, lead scoring, analytics and attribution, and full RevOps — so marketing effort turns into revenue you can actually see and act on.
How Zeluto is different
Lead scoring & pipeline
Zeluto scores contacts on intent and engagement and connects them to a RevOps pipeline — the link from marketing to revenue that a standalone email tool does not have.
Deliverability you control
Own your sending domains, provider path, and authentication instead of sharing sender reputation on a crowded platform.
Analytics & attribution
Go beyond open/click reports to funnels, cohorts, and first/last-touch attribution that tie campaigns to outcomes.
Flat, predictable pricing
No per-contact tier jumps as your audience grows — Free, then $29/mo and $99/mo.
When each is the better fit
Choose Zeluto if…
You have outgrown newsletter-style email and want journeys, scoring, attribution, and pipeline in one platform — with deliverability you control and pricing that does not spike as your list grows.
Choose Mailchimp if…
You send occasional newsletters, want the simplest possible editor, and do not yet need automation, scoring, or pipeline. Mailchimp is a fine place to start.
The bottom line
Mailchimp gets you sending. Zeluto is what you graduate to when email needs to drive pipeline — journeys, scoring, analytics, and RevOps on one control plane.