Built for the whole funnel, not just ecommerce
Klaviyo is store-first, keyed to product and order data. Zeluto targets B2B, SaaS, and services — lead scoring, segments, and a pipeline from first touch to closed deal, not cart to checkout.
Zeluto vs Klaviyo
Klaviyo is the go-to email and SMS platform for ecommerce. It is deeply wired into store data — products, orders, browse and cart behavior — and it is excellent at turning that into DTC campaigns and flows. But it is built around the storefront, priced per active profile, and centered on the B2C purchase, not a sales pipeline.
Zeluto is built for teams whose "conversion" is a lead, a trial, or a deal rather than a checkout. It unifies campaigns, multi-step journeys, lead scoring, analytics and attribution, and a RevOps pipeline on one control plane — with flat pricing that does not climb as your list grows.
How Zeluto is different
Flat pricing, not per-profile
Klaviyo bills by active profiles (plus SMS credits), so cost rises with your audience. Zeluto is flat — Free, then $29/mo and $99/mo — regardless of list size.
Lead scoring & RevOps pipeline
Zeluto scores contacts on intent and engagement and connects them to pipeline and forecasting — the marketing-to-revenue link an ecommerce messaging tool is not designed for.
Deliverability you control
Dedicated sending domains, provider fallback, and SPF/DKIM/DMARC health are built in and monitored, not abstracted away behind a send button.
One control plane
Campaigns, journeys, scoring, analytics, and RevOps share a single data model — no bolting a CRM or pipeline tool onto your email platform.
When each is the better fit
Choose Zeluto if…
You are a B2B, SaaS, or services team whose goal is leads, trials, and deals — and you want journeys, lead scoring, attribution, and pipeline in one place with flat pricing, not an ecommerce-centric email tool.
Choose Klaviyo if…
You run a DTC or ecommerce brand (especially on Shopify) and want deep product-catalog personalization, predictive ecommerce analytics, and native SMS flows. Klaviyo is purpose-built for that and hard to beat there.
The bottom line
Klaviyo owns ecommerce email and SMS. Zeluto is the marketing-ops and RevOps platform for teams selling something other than a product catalog — with scoring, pipeline, and deliverability included.
See also: the best Klaviyo alternatives.