Dashboards & funnels
Track campaign performance, engagement, and conversion funnels without exporting to a separate BI tool.
Features / Marketing analytics & attribution
FeatureMarketing analytics & attribution
Measure what works and act on it. Zeluto turns campaign, delivery, and pipeline data into dashboards, funnels, and attribution — in one place.
Why it matters
Analytics that live in a separate tool tell you what happened last week. Analytics that live next to your campaigns and pipeline tell you what to do next — and let you do it without exporting a thing.
What you get
Attribution
First-touch and last-touch attribution from contact activity, so you can see which campaigns actually drive revenue.
From signal to action
Anomaly and signal rails surface what changed and recommend the next corrective play.
Cohorts & trends
Cohort analysis and trend views show how engagement and revenue move over time, not just in a single snapshot.
Frequently asked questions
What marketing metrics does Zeluto track?
Campaign performance, engagement, conversion funnels, cohorts, delivery health, and pipeline influence — with first- and last-touch attribution.
What is marketing attribution?
Attribution assigns credit for a conversion to the campaigns and touchpoints that led to it, so you can see which marketing actually drove revenue.
Do I need a separate BI tool?
For most marketing reporting, no — dashboards, funnels, cohorts, and attribution are built in, so you act on the data without exporting it.
Part of the all-in-one Zeluto platform — see pricing or read What is marketing operations?.